Geetha Krishnan is among the most respected learning specialists in the learning and education circles today. In a guest session at Kern, Geetha put forth some interesting and thought-provoking ideas about technology and learning. He questioned myths, challenged popular beliefs, shared interesting examples from everyday life and engaged us with wit and humor. Read more…
In today’s fast paced life, people tend to avoid products that frustrate them. Satisfied customers would be ready to buy good products and services. This also helps in word-of-mouth marketing.
Used together, focus groups and usability testing help in building great products and services which are highly desirable, satisfying, fun and easy to use and also worth being recommended to others. However, both, focus groups and usability testing have different focuses and must be used in conjunction with each other. Focus groups and usability testing must never replace each other.
What is the future of eLearning in India? Is the educated mass of India aware of what eLearning is? Does off-campus education has an edge over traditional method of learning or students still prefer classroom teaching? Which is more useful in this growing competitive world? These are significant questions to consider and central to education system in India but none of us has an exact answer to any of these questions. Read more…
I’m sure all of us have had first hand experience of attending a long, never ending class room lecture; where the audience hardly gets to speak or interact with the speaker. Such a lecture hardly makes an impact on the audience and they forget what it was all about. But do we realize whether the course/lecture, whether a face-to-face classroom lecture or an e-learning course intended for the target audience gets registered in their minds; or everything sounds hollow? And if we want to make any course engaging and enlightening, how do we do it? Well, in this post I’m going to focus on interactivity used in e-learning. Read more…
Do you think games help in enhancing the learning experience? Yes, they definitely work. Games have a high presence in non-formal and informal segments of learning. Unfortunately, in formal education, games are seldom considered a serious activity. The big challenge is to make your learning objective integral to game play. Games can be used to motivate students to learn outside the classroom, make learning fun and simpler and living up your classroom. Read more…
Part 2 of the article
In this article, I would essentially concentrate on what different brands provide to their customers. Is it always about the user experiences that determine the brand loyalty for top brands like Nokia? Read more…
Part 1 of the article
As a consumer, let me begin by telling you that it’s a thwarting experience to switch mobile phones. This is especially the case when you feel like you need a change. Obviously you would expect this change to be for the better, right? This is not the case always my friend! So, I got myself a new Samsung X210. I switched my Nokia phone for this (which I regret now by the way!). But I had to move on and that was my plight. I began fiddling around with my phone before I showed it off to everyone I knew (and didn’t know). As you can guess, my usability instincts play hard on me. Read more…
We all know what 3D glasses are. We know where they are used, how they are used and what they can be used for, the purpose of its use. But in essence I want to talk about the usability of these glasses. I’m not sure we realize how detrimental they can be sometimes! Read more…
Psychologists believe that emotions play an immense role in our reaction to a situation in an environment. Emotions bring about physiological and cognitive changes in the body when reacting to a stimulus. That is, it is developed though a physiological arousal and expressed through behavioral expression. Read more…
Psychologist, Carl Jung studied human behavior deeply and passionately. He studied the behavior and knowledge of the human mind and developed theories of how the dynamic brain functions. This article is essentially concerned with Jung’s understanding of personality types. I would encourage you to sieve out knowledge from this section and weave it into your daily work of usability studies. There is an enormous need to understand and interpret the behavior of our users in the models that we design. And Jung’s ideas will help us achieve this. Read more…
