Kern Communications Pvt. Ltd., India’s leading user research and usability consulting company announces a joint venture with USA’s HumanCentric, an award-winning and integrated product design company committed to make consumer-friendly products by studying and understanding the end-user. Read more…
How are Focus Groups different from Usability Testing?
By Kern | Jul28, 2008 | Usability 1 Comment »In today’s fast paced life, people tend to avoid products that frustrate them. Satisfied customers would be ready to buy good products and services. This also helps in word-of-mouth marketing.
Used together, focus groups and usability testing help in building great products and services which are highly desirable, satisfying, fun and easy to use and also worth being recommended to others. However, both, focus groups and usability testing have different focuses and must be used in conjunction with each other. Focus groups and usability testing must never replace each other.
Have you heard of the term “oxymoron”? Yeah, phrases such as deafening silence, same difference, pretty ugly etc etc..So, what do you think are some “design oxymoron” on this web page?
In usability testing, focus group session and contextual enquiry we often spend a lot of time with persons or group of persons. There is a lot of literature on the net on how to conduct usability testing, focus group or contextual enquiry.
What I’ve never come across is how to conduct oneself as an interviewer. What is the message one needs to explicitly and implicitly send off to the interviewee? So I started off on devising a protocol. I put in everything I’ve learned while studying psychological counseling and my experiences in previous research undertakings. So I came up with this:
Laadli is a game designed to raise awareness of sex identification and female foeticide. This game was launched by Zapak and Population First (Read the more about at the original post). The main objective of the game is to make a ‘move against female foeticide’. Zapak and Population first has identified the potential learners as the youth (very abstract… who is the youth?).
