Ever seen shoes with pockets or a wrist watch that does everything but read time? I’m sure you have. We come across such products everyday but we just don’t pay attention to its unusable nature as we have been ‘conditioned’ to its use. Some of you may disagree, calling it style. But the others who would agree with me, call it a ‘user fatigue syndrome’. With the use of some common everyday products, I will postulate the essence of simple, good design principles that we can adopt while designing for an effective online experience. Read more…





